Website Data Tracking and Analysis | DBS > Interactive/title> <meta name="description" content="DBS combines accurate data tracking and analysis software with our online marketing experience to optimize your site to its potential." /> <meta name="keywords" content="web site traffic analysis, web traffic analysis, site tracking traffic web, increase web site traffic, increase web traffic, increase traffic, increase targeting web site traffic, web site traffic analysis Louisville, web traffic analysis Louisville, increase web traffic Louisville" />  <meta name="publisher" content="dbsinteractive.com" /> <meta name="ROBOTS" content="all,index,follow" /> <meta name="MSSmartTagsPreventParsing" content="TRUE" /> <meta name="author" content="DBS>Interactive" /> <meta name="copyright" content="Copyright 2008 DBS>Interactive All rights reserved." /> <meta name="language" content="en-us" /> <meta name="classification" content="Business and Economy" /> <meta name="distribution" content="Global" /> <link rel="stylesheet" type="text/css" media="all" href="/css/style.css" /> <link rel="stylesheet" type="text/css" media="print" href="/css/print.css" />   <script type="text/javascript" src="http://dbswebsite.com/js/forms-login-contact.js"></script> <script type="text/javascript" src="http://dbswebsite.com/js/swfobject.js"></script> </head> <body> <div id="header"> <div id="identity"> <h1><a href="/?home_marketing_tracking-data-analysis"><span>DBS > Interactive</span></a></h1> <div id="client-login"> <form id="login" name="theform" method="post" action="http://customers.resultsbydesign.com/login.php" target="_blank"> <strong>Client Login</strong> <div id="username"> <label for="username-field" class="overlabel">Username</label> <input id="username-field" type="text" name="fusername" title="Username" value="" tabindex="1" /> </div> <div id="password"> <label for="password-field" class="overlabel">Password</label> <input id="password-field" type="password" name="fpassword" title="Password" value="" tabindex="2" /> </div> <input type="hidden" name="submit" id="submit-hidden" value="Log In" /> <div id="submit"> <input id="submit-button" type="submit" name="submit" value="Login" tabindex="3" /> </div> </form> </div> <span class="clearer"></span> </div> </div> <div id="overview"> <div id="area-marketing"> <div id="flash"> <ul id="main-nav"> <li><a href="/design" class="design" title="Design">Design</a></li> <li><a href="/programming" class="programming" title="Programming">Programming</a></li> <li><a href="/marketing" class="marketing" title="Marketing">Marketing</a></li> <li><a href="/consulting" class="consulting" title="Consulting">Consulting</a></li> <li><a href="/portfolio" class="portfolio" title="Our Work">Our Work</a></li> <li><a href="/about" class="about" title="About Us">About Us</a></li> <li><a href="/news" class="news" title="News">News</a></li> <li><a href="/contact" class="contact" title="Contact Us">Contact Us</a></li> </ul> <script type="text/javascript"> var so1 = new SWFObject('/flash/id-subnav-marketing.swf','flag2','929','259','7'); so1.write('flash'); </script> </div> </div> </div> <div id="main"> <div id="subcontent"> <div id="subcontent-col-wide-container"> <div id="subcontent-col-left"> <h2 id="tracking-data-analysis"><span>Tracking and Data Analysis</span></h2> <p class="stand-out">How do you measure your website's success? Do you have lead generation goals? Traffic goals? Understanding website traffic and site user behavior is crucial to managing and improving a website. </p> <p>Traffic statistics are a form of direct feedback. Not only do we learn about behavior patterns of visitors, but we also learn more about the individual user. The more we understand your audience, the more effective your website will be. </p> <p>To know your general demographic is good, but to know your individual user is so much more powerful. We would much rather be speaking to a coffee-drinking 42-year-old soccer mom who makes all of the travel plans for her family than a 35 - 50 female audience.</p> <p>The more information we have, the more we can tailor a site to its audience (and thus make it more effective). </p> </div> <div id="subcontent-col-mid"> <div id="c-tracking-data-analysis"> <h2 id="subsections-text"><span>Subsections</span></h2> <ul id="subsections"> <li id="page-online-marketing"><a href="/marketing/">Online Marketing</a></li> <li id="page-seo"><a href="/marketing/seo/">Search Engine Optimization</a></li> <li id="page-social-media-marketing"><a href="/marketing/social-media-marketing/">Social Media Marketing</a></li> <li id="page-copywriting"><a href="/marketing/copywriting/">Copywriting</a></li> <li id="page-pay-per-click"><a href="/marketing/pay-per-click/">Pay-Per-Click Services</a></li> <li id="page-tracking-data-analysis"><a href="/marketing/tracking-data-analysis">Tracking and Data Analysis</a></li> <li id="page-rss-technology"><a href="/marketing/rss-technology/">RSS Technology</a></li> <li id="page-email-newsletters"><a href="/marketing/email-newsletters/">Email Newsletters</a></li> </ul> </div> </div> <div id="subcontent-col-wide"> <p class="summary">Drive the traffic that you need to your website by making it easy to find your site in the search engines. Our marketing services have been very effective for our clients, and we can achieve the same results for you.</p><a id="request-a-quote" href="/contact/?request_marketing_tracking-data-analysis"><img src="/images/quote.png" border="0" alt="request a quote" /></a><span class="clearer"></span> </div> </div> <div id="subcontent-col-right"> <h2 id="featured-marketing"><span>Featured Marketing</span></h2> <div class="featured-section-block"><p><a style="padding-bottom:5px; display:block;" href="http://www.unitedmarine.net/">United Marine Underwriters</a><a href="http://www.unitedmarine.net/"><img src="/images/pf-sm-umu.png" border="0" alt="Screen Shot of United Marine Underwriters" /></a></p><p class="featured-description">We have established first page organic rankings for highly competitive, national keywords for this insurance company.<br/><strong>See <a href="http://www.google.com/search?client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&channel=s&hl=en&q=boat+insurance&btnG=Google+Search">Boat Insurance</a></strong></p></div> <div class="featured-section-block"><p><a style="padding-bottom:5px; display:block;" href="http://www.cuprident.com/">Cuprident</a><a href="http://www.cuprident.com/"><img src="/images/pf-sm-cuprident.png" border="0" alt="Screen Shot of Cuprident" /></a></p><p class="featured-description"> A unique toothpaste company that we have achieved top placement in the search engines for.<br /><strong>See <a href="http://www.google.com/search?hl=en&client=firefox-a&channel=s&rls=org.mozilla%3Aen-US%3Aofficial&hs=wC5&q=natural+toothpaste&btnG=Search">Natural Toothpaste</a></strong></p></div>  </div> <span class="clearer"></span> </div> </div> <div id="footer"> <div id="footer-navigation"> <dl id="fnav-design"> <dt>Design</dt> <dd><a href="/design/">Web Design</a></dd> <dd><a href="/design/web-development/">Web Development</a></dd> <dd><a href="/design/site-management/">Site Management</a></dd> <dd><a href="/design/flash-development/">Flash Development</a></dd> <dd><a href="/design/multimedia/">Multimedia</a></dd> <dd><a href="/design/interface-design/">Interface Design</a></dd> <dd><a href="/design/streaming-video/">Streaming Video</a></dd> <dd><a href="/design/additional-services/">Additional Services</a></dd> </dl> <dl id="fnav-programming"> <dt>Programming</dt> <dd><a href="/programming/">Web Programming</a></dd> <dd><a href="/programming/software-development/">Software Development</a></dd> <dd><a href="/programming/ecommerce-solutions/">E-Commerce Solutions</a></dd> <dd><a href="/programming/intranet-extranet/">Intranet/Extranet</a></dd> </dl> <dl id="fnav-marketing"> <dt>Marketing</dt> <dd><a href="/marketing/">Online Marketing</a></dd> <dd><a href="/marketing/seo/">Search Engine Optimization</a></dd> <dd><a href="/marketing/social-media-marketing/">Social Media Marketing</a></dd> <dd><a href="/marketing/copywriting/">Copywriting</a></dd> <dd><a href="/marketing/pay-per-click/">Pay-Per-Click Services</a></dd> <dd><a href="/marketing/tracking-data-analysis/">Tracking and Data Analysis</a></dd> <dd><a href="/marketing/rss-technology/">RSS Technology</a></dd> <dd><a href="/marketing/email-newsletters/">Email Newsletters</a></dd> </dl> <dl id="fnav-consulting"> <dt>Consulting</dt> <dd><a href="/consulting/">Consulting</a></dd> </dl> <div id="copyright"> <p><strong>© 2008 DBS>Interactive</strong></p> <p class="address"> 333 Guthrie Street, Suite 303<br/> Louisville, KY 40202 </p> <p class="phone"> Phone: 502-562-7895<br/> Toll Free: 866-562-7895<br/> Fax: 502-562-7896 </p> </div> <span class="clearer"></span> </div> </div> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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